- flyer
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a small sheet of paper that is used to advertise something. Flyers are usually handed out in the street or delivered to people's houses:
• We hand out flyers advertising our events to clubbers as they leave the venue.
— see also frequent flyer, high flyer* * *
flyer UK US (also flier) /ˈflaɪər/ noun [C]► MARKETING a small piece of paper advertising a product or event, which is given to a lot of people: distribute/hand out/pass out flyers »Her job is to hand out flyers for the club on street corners.
»an advertising/campaign/publicity flyer
► TRANSPORT a person who travels by plane: business/executive flyers »The company's strategy of concentrating on high-margin business flyers is beginning to pay off.
»Regular flyers can take advantage of additional benefits such as free flights and extra baggage allowance.
► TRANSPORT, COMMERCE a company that operates regular services carrying passengers by plane: a low-cost/no-frills flyer »Stiff competition from rival low-cost flyers forced down fares.
Financial and business terms. 2012.